The material energy binds the divine soul to the bodily conception of life, by its three constituent modes. These modes of material nature are
sattva
(mode of goodness),
rajas
(mode of passion), and
tamas
(mode of ignorance). The relative proportion of the three modes varies for every individual, due their
sanskārs
(tendencies) from countless past lives, and accordingly, everyone has different inclinations and tendencies. The Vedic scriptures accept this disparity and give suitable instructions for all kinds of people. If the
śhāstras
did not contain instructions for worldly-minded people, they would have gone further astray. So, the Vedas offer them material rewards for the performance of rigorous rituals, helping them rise from the mode of ignorance to passion, and from passion to goodness.
Thus, the Vedas contain both kinds of knowledge—ritualistic ceremonies for the materially attached and divine knowledge for spiritual aspirants. When Shree Krishna tells Arjun to reject the Vedas, the statement needs to be understood in the context of the preceding and following verses. He is implying that Arjun should not be attracted by the section of the Vedas that propounds rules, regulations, and ceremonies for material rewards. Instead, he should use the divine section of the Vedic knowledge to elevate himself to the level of Absolute Truth.