Design
ऊर्ध्वं गच्छन्ति सत्त्वस्था मध्ये तिष्ठन्ति राजसा |
जघन्यगुणवृत्तिस्था अधो गच्छन्ति तामसा || 18||
Design

14.18
Those situated in the mode of goodness rise upward; those in the mode of passion stay in the middle; and those in the mode of ignorance go downward.

Shree Krishna explains that the reincarnation of the souls in their next birth is linked to the
guṇas
that predominates their personality. Upon completion of their sojourn in the present life, the souls reach the kind of place that corresponds to their
guṇas
. This can be compared to students applying for college admission after completing school. There are many colleges in the country. Those students with good qualifying criteria at the school level gain admission in the best colleges, while those with poor grades and other scores are admitted to the worst ones. Likewise, the Bhāgavatam says
sattve pralīnāḥ svar yānti nara-lokaṁ rajo-layāḥ
tamo-layās tu nirayaṁ yānti mām eva nirguṇāḥ
(11.25.22)[v2]
“Those who are in
sattva guṇa
reach the higher celestial abodes; those who are in
rajo guṇa
return to the earth planet; and those who are in
tamo guṇa
go to the nether worlds; while those who are transcendental to the three modes attain Me.”